<blockquote>“Reinventing itself is in Bavaria’s DNA.”</blockquote>
Professor Wolfgang Ullrich (born 1967), Bavarian art historian
“Reinventing itself is in Bavaria’s DNA.”
Professor Wolfgang Ullrich (born 1967), Bavarian art historian

BMW Welt in Munich – an architectural masterpiece and new-vehicle delivery centre
Image: Manuel Irritier

Made in Bavaria – Global PlayerEn Digitale Revolution EN Secomba EN Wer hat’s erfunden? EN Unsere Wärme ist katholisch EN Wo die schönen Dinge wohnen EN Fenster als Sonnenbrille EN DJ LCAW EN Aquarell :: Mädchen EN

Made in Bavaria – global players

Worldwide success with Bavarian roots! The top-class vehicles from BMW and Audi are objects of desire on every continent. Adidas and Puma from Herzogenaurach in Franconia are conquering the hearts of sports fans all over the world. Siemens, Infineon and Linde setting standards for our high-tech future. Well-trained professionals, scientists of international standing and exceptional infrastructure are the strengths that make the Free State of Bavaria an ideal location for companies – including international corporations. Prime examples include Google and Microsoft in Munich and the Swiss pharmaceutical giant Roche in Penzberg. Anyone wanting to see the future should come to Bavaria.


Digital revolution

All machines and production parts are networked and communicate with each other. Whoever dominates Industry 4.0 will gain the edge in the global competition for the future. Heitec AG from Erlangen in Middle Franconia is using innovative software, mechanics and electronics to successfully implement more than 250 projects around the world. KUKA from Augsburg is the global market leader in ultra-modern industrial robots.
Image: Audi AG


Andrea Pfundmeier and Robert Freudenreich are working to secure online data. “We rejected a seven-figure takeover offer.”

Andrea Pfundmeier, a business lawyer, was just 23, and computer scientist Robert Freudenreich was just 26 when they founded Secomba in Augsburg in 2011. “Robert had the idea, and I knew about commerce and law.” He developed software that made it possible to digitise student IDs. In order to encrypt the data in the Cloud, he wrote the program “Boxycryptor”. Within one week, the prototype had been downloaded more than 1,000 times. “That’s when we knew we were onto something!”

Today, the encryption software runs on eight operating systems and is available for more than 20 cloud storage providers. “That is unique around the world.” The number of downloads has exceeded 1 million. They rejected a seven-figure takeover offer from the US. “We want to make a difference ourselves, so we turned it down.”


Who invented it?

1873: Targeting gold diggers in the Wild West, Levi Strauss from Buttenheim in Upper Franconia invents a robust pair of work trousers. Today, the whole world is wearing his jeans.
Image: Sam Morris/AP Photo/Picture-Alliance

1987: The worldwide success of the MP3 data format, which is used to compress music data, has its origins at the Fraunhofer Institute in Erlangen.
Image: Apple


1895: Light that gets under your skin. Wilhelm Conrad Röntgen discovers X-rays in Würzburg. His discovery earns him the first ever Nobel Prize in Physics.

1952: Long legs, blonde hair, cheeky remarks. The comic-strip character “Lilli” begins entertaining readers of the “Bild” newspaper in 1952. Before long, “Lilli” launches her career as a toy doll, produced by the Lower Franconian company Hausser. The US company Mattel buys the rights off Hausser and brings “Lilli” to the US market: Barbie is born.
Image: Barry Lewis/In Pictures/Corbis

1970: Karl Wald, a barber and football umpire from Penzberg in Upper Bavaria, revolutionises football by introducing penalty shoot-outs to decide draws after extra time – instead of tossing a coin or drawing a lot. The rule is applied in Bavaria from the 1970/71 season onwards. A short time later, this innovation is adopted by the German Football Association (DFB), UEFA and FIFA.
Image: DPA/Picture-Alliance


Hans Bürger-Schuster runs a farm with his family in Vogtareuth. “Our warmth is Catholic.”

“We farm both land and energy. Through the use of photovoltaic and biogas facilities, we produce electricity, which we also supply to the parish church. So you could say our warmth is Catholic,” Hans Bürger-Schuster says with a chuckle. When it comes to farming, the 44-year-old does not just work for his own sake: “We farmers are important for our country. We secure the food supply, and we care for and shape our natural surroundings. We are helping to preserve creation for future generations.”


Where the beautiful things are

Munich native Konstantin Grcic is one of the most influential industrial designers of our time and has been recognised with the highest honours in his profession. You could draw a family tree of the Munich design scene with him at its apex, branching out further and further via his students Stefan Diez and Clemens Weisshaar to their students Steffen Kehrle and Ana Relvão.

They are all responsible for making Munich the design capital of Germany. This is where practically everything considered to be new German industrial design is created. The proximity to industry and the immense expertise possessed by the businesses and colleagues were also what convinced Ana to give up her office in Lisbon – but those were not the only factors. One summer day, she fell in love with the city. The whole team was on the banks of the Isar for a swim followed by a riverside picnic. Munich, after all, isn’t just functional. Munich is also simply beautiful.

Source: Abridged version of the article “Design aus München. Wo die schönen Dinge wohnen” by Alard von Kittlitz, published on 20 February 2014 in ZEITmagazin no. 09/2014, Hamburg


Glashütte Lamberts is the global market leader for hand-blown flat glass. “We make the most modern UV glass in the world.”

“Why don’t we incorporate the UV protection directly into the glass?” Reiner Meindl and his team have responded to this question with a groundbreaking invention. “Within two years, we were able to develop hand-blown glass that directly absorbs UV rays.” Before his invention came along, many windows were covered in a yellow film in order to protect works of art in buildings, museums and churches from UV damage. Since 2011, the world has been ordering from the Waldsassen-based company.

Image: Tina Berning


Leon Weber, 20, is one of the world’s most successful remix producers. “I recently received a request from Lenny Kravitz.”

April 2013: Leon Weber, 18, remixes a title by the British indie-folk band Daughter and puts it online. “I just gave it a go.” The song gets millions of plays. The schoolboy from Munich becomes famous overnight. Behind this supposed chance hit is a lot of skill and talent. Leon Weber comes from a family of musicians and himself played cello in the national youth orchestra. Since his initial hit, Leon Weber has been enjoying success as DJ LCAW. He lays down beats around the world. His tracks are internet sensations. World stars want him to remix their songs ‒ most recently Lenny Kravitz.